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The Bar Code

Barcodes or UPC symbols, these ubiquitous emblems of our consumer civilisation, have received a radical makeover by a Japanese firm D-Barcode - and this time their ideas ended up on grocery products all over Japan.

Simple, yet brilliant ideas:

The first time you pick your bottle of pop or a package of milk, you might not even notice anything different, with all the intensity and typical clutter of Japanese package design. But take a closer look - and the charmingly designed UPC masterpieces will amuse you, make you smile, and might even cause you to go hunting for other products, to start your collection.

Trust Japanese to "glorify" every single mundane detail, to cheerfully enhance consumer experience - by adding something extra, a little thing, so easy to miss. But now, with these creative bar codes, the package design in Japan has truly become perfect.

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